Turning Around Sick Ventures

Periods of economic and financial distress pose special challenges to the capabilities and decision-making processes of most professional management teams. At such times, the processes of turning around a business can be complex, owing to the differing interests of stakeholders as well as the impact of managerial decisions and actions.

A listed company and its products had lost the market share and customers’ trust. Resultantly, a huge stockpile and massive debts had accumulated over time. The singular task was to win back the confidence of the dealers and customers across India in the shortest possible time, recover the market share and deal with the challenge of re-establishing the brand presence. Effective turnaround strategies ensured that the company was back on track and even undertook expansions within a matter of months.